The people behind the firepower
Andy (Bucko) Buck
Founder / Lead Consultant
Andy is a fresh, new, independent Sales, Marketing and Commercial Consultant - a dynamic specialist in revolutionising sales and field sales operations for ambitious organisations, large, medium and small.
Building on 20+ years of leading growth for the world's largest outsourced sales organisations across the UK and Europe, Andy has an unmatched and proven track record in transforming, optimising, structuring and energising sales organisations.
He makes it his mission to maximise revenue while simultaneously and significantly reducing operational costs. His philosophy is simple: “I help clients sell more, for less.”
Andy has created the MoreBang agency and leads a small team of technical experts with a mission to help brands and agencies sell more, for less.
Steve Radford
Sales Performance & Development Specialist
Steve specialises in helping brands and field sales agencies improve the performance of their frontline salespeople and the managers who lead them. His focus isn't simply on delivering training, but on building the methods and development systems that help people perform more effectively and consistently at scale.
Steve's perspective is grounded in more than 25 years of practical field sales experience. He's led large sales teams, built and sold his own field sales business, and helped major brands and field sales agencies develop their people's capability. He's also the author of How To Sell, which brings together many of the models and methods that underpin his approach.
Steve works at the point where commercial strategy meets frontline execution, helping organisations turn expectations of better sales performance into practical, sustainable development that improves how teams perform and the value they deliver to clients.
His philosophy is simple: “Great sales performance shouldn't depend on having a few naturally talented individuals. It should be something organisations know how to develop systematically across their teams.”