Capabilities

Harness our commercial firepowerIndependentFractional cost

Our 80+ years leading FMCG field sales and commercial teams from the front line - now unleashed for you, fractionally. No products to sell, no agency to protect. Just the strategy, judgement and tools to execute.

Board Advisory

MoreBang's advisors are genuinely independent - no history to defend, no internal factions, no politics to navigate. Just an honest read on what's working and what isn't. We help you see past the hype being pitched to you, internally and externally. We have no products to sell, only a broad view of the market, vendors and partners, what works and what doesn't. That distance is precisely what sharpens judgement: senior-level challenge, clarity and rigour without the entanglements a full-time executive inevitably carries.

An honest, unpolitical read on commercial performance
Senior challenge in the room when the big calls get made
Board-level thinking without a board-level salary

Field Sales Optimisation

Our view on field sales isn't tied to headcount, software, or any agency's roster. We don't sell people, systems, or tech. Unshackled from supplier interests, we bring an independent view on the optimum mix of people, data and technology needed to drive maximum sales - built purely around what you actually need to win.

Right-sized coverage model, call file and call cycle
The optimum blend of people, data and technology
Cost taken out without losing in-store impact

Data, Tech & AI

Our Data, Tech & AI Solutions Marketplace draws on relationships across the leading edge of data, technology and AI partners. We are not shackled to any single agency's platform, data sets or digital tools, and never pushed toward one-size-fits-all solutions. That independence means every recommendation is matched purely to the brand's requirements, drawing on the best of the best to drive optimum sales.

A curated shortlist of tools that actually fit
No platform lock-in, no reseller margin buried in the fee
Faster route from data to decision in the field

Perfect Store

MoreBang's Perfect Store solution is a proven, data-led process that shows brands exactly where they should be stocked, the perfect range for every outlet, and the field sales support needed to get there. By focusing relentlessly on the biggest opportunities, it makes brands irresistibly available to their target shopper and consumer - wherever and whenever they are.

Outlet-level targeting built on real opportunity, not history
The right range, in the right store, at the right time
Availability and visibility measured, not assumed

Pitchmeister

Our “Pitchmeister” service gives agencies an independent edge in the pitches that matter most. We work with your teams to drill down hard on the brief, make sure the killer questions are actually answered, and see the world through the client's eyes - then challenge hard on the story, the delivery and the numbers. The result: sharper pitches that win business and help agencies consistently outperform the competition.

A brief interrogated until the real question is obvious
Client-side eyes on the story, the numbers and the risk
Rehearsed, stress-tested delivery before the room

Channel Strategy

Our Sales Channel Strategy solution draws on years of experience helping brands, from challenger to global, continually win across convenience, grocery, foodservice and consumer electronics channels. We don't lean on an existing agency call file or “do what we've always done.” Instead we use a fresh blend of deep category experience and the right data to build the channel strategy that's actually right for the brand - to win in market, land NPD brilliantly and gain market share.

A channel plan built from opportunity, not inherited habit
NPD landed properly across grocery, convenience and foodservice
Clear priorities for where growth actually comes from

Vendor / Partner Management

Built on true independence: with no agency revenue or fee to protect, we help brands see through the pitch. Drawing on years spent working with brands and the world's biggest agencies, we independently evaluate the optimum partners, solutions, headcount, product mix, cost base and tech layer. We will support from RFP creation through to final vendor selection - we'll even sit in on the pitches.

Unbiased vendor evaluation and selection
Commercial terms and scope pressure-tested line by line
Honest ROI projections you can take to the board

Sales Capability

Our Sales Capability solution delivers first-class, ongoing feet-on-the-street training - not a one-off sheep dip designed to keep the budget down. People remain the most important element of field sales, and our proven method supports teams continuously to reach their full potential, backed by app technology that keeps development live, not left behind after day one.

Continuous development, not a one-off training day
Fundamentals drilled in the field, where it counts
App-backed coaching that keeps standards live