From perfect store to perfect execution
Whether you're a challenger fighting for facings or a global brand defending them, you need senior commercial judgement without the senior commercial payroll. That's what we are.
What we do for brands
Fractional Commercial Leadership
A team of Commercial & Sales Directors' brains, none of the full-time bill. Firepower on tap - in when it counts, gone when it doesn't.
Channel Strategy
Stop guessing where to win. We use our collective channel expertise and the right data to ensure you turn up and win in every channel.
Independent Field Sales Strategy & Vendor Selection
Zero agency ties, zero spin. Straight-up unbiased advice - the model that wins, not the pitch that dazzles.
Sales Tools Marketplace
Skip months of trial and error. Battle-tested data, tech and AI tools, curated for FMCG field execution.
Sales Capability Training
Drill the fundamentals that actually deliver results day in, day out. A winning programme of continuous improvement.
Four steps, no theatre.
Honest read
We start with an independent commercial healthcheck - coverage, call file, spend, partners, tools. No spin, no pitch.
Where you win
We size the real opportunity by channel and outlet, then build the proposition and range that retailers can't say no to.
Execution model
The optimum mix of people, data and technology - sized to the prize, not to an agency's headcount target.
Keep it sharp
Ongoing capability training and measurement so standards hold long after the strategy deck is closed.